TV host Zef Eisenberg dies in attempt to break British land speed record

UK--Zef Eisenberg was host of racing series Speed Freaks and the founder of sports nutrition brand Maximuscle has died in an attempt to reach a new British land speed record has resulted in the death of a British television host and businessman.

Eisenberg, 47, was attempting to break the British land speed record on Friday, (UK time) when he lost control of the Porsche 911 Turbo S he was driving.

Emergency services attended the scene at Elvington Airfield in Yorkshire at around 4:30pm (UK time) but he died at the scene.

Event organisers Straightliners Ltd, Motorsport UK and local police have launched an investigation into the incident.