F&B Networking Hub by SIAL Middle East witnesses extensive international participation

ABU DHABI -- Under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, and Chairman of the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), F&B Networking Hub by SIAL Middle East – E-summit and Meetings achieved record results during its virtual sessions organised today.

The summit was opened by Mariam Hareb Almheiri, Minister of State for Food Security who delivered a welcoming speech, discussing ‘The Role of UAE in Supporting the Food Security Sector’.

The opening session included Saeed Al Bahri Salem Al Ameri, Director General of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), who discussed food control and ADAFSA’s strategy; His Excellency Mohamed bin Obaid Al Mazrooei, President and Chairman of the Board of Directors of the Arab Authority for Agricultural Investment and Development (AAAID), who discussed ‘Agri-food Investment in the Arab World’; and Rashid Abdul Karim Al Balooshi, Undersecretary of Abu Dhabi Department of Economic Development (ADDED), who spoke on ‘The Role of ADDED in Supporting the Agriculture and Food International Investors’.

Over 700 global experts and specialists from 65 countries, alongside 57 local and international media outlets, attended both the e-sessions and the Abu Dhabi Date Palm Virtual Platform.

The F&B Networking Hub by SIAL Middle East was designed and developed by the Abu Dhabi National Exhibition Company (ADNEC), in collaboration with the Comexposium Group and the event’s strategic partners, the Abu Dhabi Agriculture and Food Safety Authority and the Khalifa International Award for Date Palm and Agricultural Innovation. The event succeeded in attracting twice the number of sellers anticipated to participate in the platform meetings. Participating buyers increased by 438%, compared to expectations ahead of the event, for over 900 meetings over five days, starting from 23 November.

The virtual platform witnessed a significant international participation, with over 120 sellers from 20 countries, and 377 buyers from 45 countries. The event allowed exhibitors specialised in the food, beverage, hospitality, and the dates industry to meet virtually and conduct business. The event was introduced as a response to ongoing global measures to limit the spread of COVID-19.

Buyers predominately came from the UAE, Israel, Egypt, the United Kingdom, and India. Meanwhile, sellers included representatives from Canada, Cameroon, Singapore, Malaysia, Palestine, South Korea, France, Afghanistan, Poland, Tunisia, South Africa, Russia, Egypt, Sudan, Morocco, Jordan, Italy, Mauritania, and the UAE.

Commenting on the event, Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC, said: "The success in the launch of this virtual platform, which has attracted an exceptional number of sellers, buyers, and global experts, demonstrates the strategic position of the UAE. It particularly underlines Abu Dhabi as an international destination for entrepreneurs and investors. It further reinforces ADNEC’s pioneering role, given our innovative technological infrastructure and our wide range of flexible facilities.

"The virtual platform, specialised in the food, beverage, and hospitality sectors has established today its position: a leading strategic contributor to enhancing global cooperation and enabling thought leader discussion and debate. Through this event, the sector is able to plan for the post COVID-19 phase, supporting the objectives of the National Food Security Strategy, and contributing to its strategic objectives in transferring and localising knowledge and attracting international expertise."

The 19 speakers focused on the challenges facing the global food, beverage, hospitality, and dates industry following the pandemic, as well as the opportunities for the sector over the upcoming 24 months. Discussions focused on ongoing strategies and policies to meet the priorities of the National Food Security Strategy 2051.